ABSTRACT
In order to determine the trend of studies on the factors that generate the consumption of paid video streaming platforms during the COVID-19 pandemic, a systematic review of scientific literature was conducted. To search for the information, the Scopus database and the Concytec repository, Alicia, were consulted. The keywords "streaming”, "platform”, "media”, "COVID-19”, "Netflix”, "video” and "pandemic” were used. Sources were located in three languages. The data analysis allowed dividing the information into five categories: background on the positioning of streaming platforms, audience behaviour, consumption drivers, cases related to Netflix and platforms in times of confinement. It is concluded that during the pandemic, people mutated their mode of digital consumption, becoming more dependent, which has been capitalised on by streaming platforms that, taking advantage of habits, adaptability, and consumption trends, and responding with innovation, have increased users, in a distribution of the sector in which Netflix, thanks to its own strategies, is the leader. These reviewed factors move a consumer marketplace uphill, creating loyalty among previous audiences and tempting new ones, which could even overcome the pandemic period. © 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.
ABSTRACT
This systematic review aims to document the adaptation of the conventional movie consumer to streaming platforms for movies, series, and videos during the lockdown. It is a relevant topic to study due to changes in the audiovisual industry, the new narrative formats, the emergence of streaming platforms, and the creation of algorithms to determine audience preferences. The research databases are EBSCO and Scielo. The search was performed by screening the information through the PRISMA methodology. The results show the existence of several factors that have influenced the increase in the consumption of streaming platforms. Finally, the absence of articles within the pandemic timeframe was observed as the main limitation in conducting this research. © 2022 IEEE.
ABSTRACT
The CO VID-19 pandemic has had serious consequences in various sectors such as health, economy, and Education. The students of the initial, primary, and secondary level, as well as university in the month of March 2020 went to a total confinement and this generated changes in the way of providing education. In universities, the curriculum had to be adapted to the situation, which is why the semiotics course that studies the behavior of signs, sought to promote disruptive innovation in the works presented by students. This research reflects the themes addressed by the students and their creative capacity. © 2022 Latin American and Caribbean Consortium of Engineering Institutions. All rights reserved.
ABSTRACT
The ent repreneurship project sapplied in the Communicat ion course are developed based on the individual ent repreneurship approach, evidencing efficacy, crit ical at titude, creativity, collaborative work and social responsibilit y in it sdifferent product ions. The study met hodology is qualitative, cross-sect ional and exploratory. Among the main findings, it was det ermined that the students have shown a willingness for collaborative work in the development of their project s based on research and writing in order to provide a solut ion to various social problems with the support of ICT. However, they faced some limitations such as reading comprehension, identification of sources, and handling of citations and references. Finally, it was ident ified that there are factors that favor research such as access to web search engines and search engines and permanent feedback. © 2022 Latin American and Caribbean Consortium of Engineering Institutions. All rights reserved.